Years ago, you were able to rank a site very easily by utilising blackhat tools such as NoHandsSeo, Xrumer and SENuke. However, as Google became more sophisticated, so did the ways in which you could improve your search engine rankings. Nowadays, a popular way to rank sites via blackhat methods is to use SAPE links as well as PBN. These have their merits in that they provide a strong link foundation for your site whilst not immediately ranking it in a way which would cause suspicion (unlike Churn and Burn which has been discussed elsewhere on the site). However, these links are by and large expensive and your results aren’t always guaranteed.

A much safer way to go about raising your online profile is to slowly build up a link profile from a variety of websites.  You can do this by having blog posts written on sites with varying degrees of popularity and social network integration. You might be wondering why this is the case, and the reason is actually pretty simple. If you have a large amount of links that come from a site with a low PA/DA and very little social interaction, then these links won’t be as powerful as the links you’d get from more popular sites. However, if it’s the case that your website is practically brand new and all of your links are coming from sites with an extremely high PA/DA, then this is going to end up sending out massive flags to Google that you’re trying to cheat the system. In the SAPE/PBN links mentioned above, these are links which fit into the high PA/DA criteria.

If you have a mix of link quality, as well as link type, it makes the whole backlink profile look so much more natural. This is much better for your site in the long run, since you can also employ the use of social signals to further boost the ranking of your website. In short, you can still rank a site with blackhat tools, but the site won’t be around for long if you do so; it’ll be penalised by Google in the long run.